Food industry
Ingredients and functional solutions supporting formulation, consistency and industrial performance.
The Group · Since 1989
Since 1989, we have connected international expertise with Tunisian and African market realities, guided by one standard: creating useful, compliant and lasting value.
An entrepreneurial vision
Carte d’Afrique Group was built on a simple belief: a solution only creates value when it genuinely meets the constraints of the market, production and the end customer.
Our governance favours proximity, entrepreneurial continuity and the ability to decide with a practical understanding of the field. This culture guides our subsidiaries and every relationship with customers and partners.
Our story
Founded in Tunisia in 1989, Carte d’Afrique Group grew through direct contact with manufacturers, their sourcing constraints and their development ambitions. This proximity shaped a culture in which listening always comes before the solution.
Over the years, the Group developed complementary subsidiaries and expertise spanning ingredients, packaging, fragrances, trading, logistics and market development. One principle remains constant: select rigorously, adapt intelligently and support relationships over the long term.
How we work
Our corporate culture turns four principles into practical behaviours, every day.
Solutions selected with rigour and aligned with technical, regulatory and operational requirements.
Transparent relationships, active listening and commitments monitored over the long term.
Field knowledge and accessible teams that help turn decisions into action.
Value creation designed for the continuity of operations, partnerships and markets.
Our areas of operation
Our teams combine technical understanding, market knowledge and operational coordination across five closely connected sectors.
Ingredients and functional solutions supporting formulation, consistency and industrial performance.
Food and cosmetic formats assessed through product, use, preservation and market requirements.
Fragrance bases, components and technical guidance supporting distinctive creations.
Sourcing and technical solutions structured around production and continuity constraints.
Representation, distribution and local insight connecting international partners with African markets.
Our journey
A continuous evolution from specialised distribution to a complete ecosystem spanning representation, advisory and market development.
A distribution expertise was built around the practical needs of Tunisian manufacturers.
A model combining partner selection, advisory, distribution and commercial follow-through.
Three subsidiaries serving complementary sectors under a shared standard of quality.
Connecting international know-how with growth opportunities in Tunisia and across Africa.
Mission & ambition
Our mission is to identify, adapt and deploy international solutions that strengthen local economic performance. Our ambition is to become a trusted bridge between industrial partners, brands and African markets.
Three subsidiaries, five areas of expertise and one shared view of the value chain.
Responses built around use cases, industrial constraints and commercial realities.
The ability to support market entry, distribution and growth in new territories.
Building together
Tell us about your market, project or sourcing requirement.